
These 20 SEO tips are divided into 5 different categories, which will help you:
Site architecture and appearance
1. Content must be clear and carry its meaning properly
2. Navigation between pages should be simple, so the user does not get confused
3. Keep site addresses as SEO-friendly and as short as possible
4. Contact information for the site should be clear and obvious
Keyword research
5. Choose your keywords deliberately
6. Pick titles related to those keywords, preferably containing them
7. Know your competitors’ keywords and use them as well.
8. Keep your click-to-impression ratio under watch at all times
Title tags
9. Write title tags that people want to click.
10. Keep your titles between 50-60 characters.
11. Do not stuff them by repeating the same keyword over and over.
12. Add your brand name at the end of the title.
Meta descriptions
13. Write meta descriptions that are brief and useful.
14. Their length should be between 150-160 characters.
15. Make sure you use your main keyword in the description too
Always keep an eye on these
16. Traffic coming into the website
17. Landing pages
18. Exit pages, meaning the pages users see right before leaving the site
19. The contact us form
20. Bounce rate
