Does a Theme or Its Code Really Affect SEO?
A client site kept the same number of posts and only had its theme rebuilt, and its…
Read moreSEO
Guides to on-page, off-page and technical SEO: crawling, indexing, links, Core Web Vitals, and the Google updates that change how the work is done.
What Is a Content Farm?
A content farm is a site stuffed with low-quality, short and copied material. It used to work…
Read more
What Is a Google Bomb? The Keyword Abuse Trick
A Google bomb sends one page to the first results for a word it has nothing to…
Read moreWhat Is Keyword Stuffing?
Cramming a keyword into a page past a natural limit pushes readers away and tells Google the…
Read more
Above the Fold: Why Ads Up There Cost Rankings
Above the fold, or ATF, is whatever a visitor sees before the first scroll, on desktop or…
Read more
The Hilltop Algorithm and Why Outbound Links Matter
Built in 1999 and used by Google from 2003, Hilltop first finds the sites that are genuinely…
Read more